Start before the method
I want to understand what decision the team is trying to make before deciding what research to run. The method follows the question, not the other way around.
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Look beyond the loudest voices
The easiest participants to reach are not always the people most affected. I pay attention to who may be missing and what could prevent someone from participating fully.
Make the findings usable
I don’t want research to end as a report people forget. I help teams understand what changed, why it matters, and what they can actually do next.
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Let's talk.
I'm open to UX research roles and conversations. Email me or grab my resume.
RVIbekwe@gmail.com